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What Are Social Media Hashtags & Why Should You Use Them?

Updated: May 30, 2020

Regardless of which social media platforms your brand uses, it is crucial to understand hashtags and how they can boost your social media presence and engagement.

First, what is a social media hashtag?

According to Digital Marketing Institute, a social media hashtag is a keyword or phrase preceded by the pound sign (#). Its use in social media is to help your brand reach new individuals that are interested in your topic, but don’t necessarily follow-your social media page. With these hashtags comes organic growth with an audience that has true enjoyment in your content. When using hashtags, it is better for your brand to use relevant hashtags. This includes being specific with your hashtags and avoiding anything too obscure.

So, why use hashtags in your social media strategy?

Hootsuite, a leader in social media marketing, gives several reasons to use hashtags in their recent blog. Some of our favorites are below:

Increased Engagement with your Followers

When you use hashtags on your social media content, it makes your posts more visible. With this, it means that your brand can begin to take part in the conversations on social media. This can usher greater engagement for your brand in the form of likes, comments and shares.

An Opportunity to Build your Brand

Using hashtags is an effective way to grow your business and reach an audience that may not have had the opportunity to see your content. Hashtags help you reach your target audience. On Instagram and LinkedIn, individuals can follow hashtags. This feature allows your brand to potentially gain new followers.

Add Context to a Social Media Post

On many of the social media platforms, the concept of “less is more” can be beneficial for your captions. Because of this, it can be difficult for brands to conceptualize what they are talking about. Hashtags can assist in solving this problem.

Hashtags are one of the many things that can help improve your overall social media strategy. Follow us to keep up with new trends and social media tips.

Looking to learn how Vlast Marketing can assist you with your Digital Marketing Strategy?


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