Social Media: Fact vs. Fiction
According to Hootsuite, 84% of people with access to the internet use social media. With the world being on social media, it is time for your brand to be present on these platforms as well. However, we know that social media can be overwhelming, especially with the vast amount of information available to new marketers.
So, what information is fact and what is fiction?
Let’s explore some of the most common social media myths from Social Media Today and learn how you can use facts to create the best digital strategy for your brand.
Myth: Social Media is Free
While social media can be a cost-effective way to get your brand exposed to a large audience, social media is not “free”. Social media does cost time to curate an online presence that your brand can be proud of. Brands should budget their time when planning their digital marketing strategy.
Myth: Your Brand Must Be On All Social Media Platforms
One of the most common misconceptions is that your brand must be on all of the social media platforms. Many marketers attempt to do this, but quickly get overwhelmed as they try and manage all of their social media channels. In fact, the best strategy for your brand is to focus your time and resources on the platforms where your target audience “hangs out”.
Myth: Social Networks Are Broadcast Channels
A large mistake that brands make when using social media is that they use their platforms as a place to just “broadcast” their brand. Successful brands on social media use their platforms as a place to interact with their audience, creating content that their audience wants to see and responding to messages/comments.
Myth: You Must Post Multiple Times A Day
While some brands find that posting multiple times a day works best for their digital strategy, the key to successful social media growth is not the amount you are posting, but posting consistency. So, if your brand is able to better handle posting just three or four times a week, doing this consistently is more effective than posting multiple times a day for two weeks and then getting overwhelmed and stopping posting at all.
Myth: Social Media is Great For Finding New Customers
While this myth does have some truth, social media is the ideal place to strengthen the relationships between your brand and your current customers. This interaction helps build trust between your audience and your brand.
Knowing where to spend your time and resources is the first step in beginning a successful social media strategy.
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