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  • Vlast Marketing

How To Engage With Your Audience on Instagram

Updated: May 30, 2020

Creating content on Instagram that allows your brand to engage with your audience takes time, but can be a powerful tool to drive business. According to Forrester and Hootsuite, Instagram has the highest engagement rates between brands and customers compared to other major social networks. Engaging with your audience on Instagram is more than just getting likes on your post, it is about creating a community that supports and promotes your brand.

So, what are some of the best ways to engage with your Instagram audience?

Here are some tactics that we have found work for our clients:

Stay Consistent and Authentic with Your Comments

Monitoring how your audience is responding to your Instagram content helps your brand increase organic engagement. Respond to comments when your audience asks questions about your photos and/or your business. Being authentic with your comments is just as important as being consistent with them. Take the time to thank your audience and make a connection with them.

Create Engaging Captions

Many brands don’t put enough thought into the content of their Instagram captions. According to, one of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.”. The best way to engage with your audience is to use your Instagram captions to tell a story. You can incorporate emojis or fun hashtags to tell that story. At the end of your caption, encourage your audience to provide feedback by leaving a comment, sending a direct message or interacting with your Instagram story.

Create Diverse & Creative Content

Posting diverse content on Instagram can help increase your engagement, especially when your audience saves your content to engage with over and over again.

Here are some creative Instagram content ideas for your brand:

*Host Contests: There are several different ways to host contests on Instagram. These include “like” contests, photo challenge contests or regram contests.

*Behind-The Scenes: These can include pictures or videos.

*Use Infographics and/or Quotes: This tactic can help spark conversation with your Instagram audience.

*Keep Up with Instagram Trends: When creating this content, make sure to use relevant hashtags. Hashtags help your audience find your content.

Increasing your Instagram engagement does require consistency and creativity.

But, by following these tips, you can create content that will engage your Instagram audience!

Looking to learn how Vlast Marketing can assist you with your Instagram Marketing Strategy?


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