Facebook Demographics- What You Should Know
Updated: May 30, 2020
The social space is constantly changing and keeping up with these changes is essential to your marketing strategy. Facebook has been the dominant social media platform for about 15 years. Because of this, it is one of the most used platforms for digital marketing.
Where do you start when creating a Facebook marketing strategy?
The best place to start is to learn about your demographic.
Sprout Social can help you understand who uses your products, services and who is predominantly using Facebook as their primary platform.
According to Sprout Social, here is what our Facebook demographic breakdown looks like:
Roughly 3 quarters of Facebook users visit the site daily.
We can see from the data that a staggering number of over 50% of users are tracked to have visited Facebook several times a day. About 23% visit at least once a day, which puts the number of daily visits at about 74%. Facebook is the top social media platform for several visits a day, followed by Instagram and Snapchat.
Age Demographic and your Facebook Audience
Age is an important factor when targeting your audience. You want to be sure that the audience you are targeting has a presence on the social media platform that you are focusing your advertising budget on. This research tells us that 79% of people between the ages of 18-49 are on Facebook. It goes on to further tell us that 51% of people between the ages of 13-17 are on Facebook and 68% between ages of 50-64.
Teens and Facebook
Although teens reported 51% of Facebook usage, the numbers have dropped for this demographic due to engagement on other social media channels such as Instagram, Snapchat and Youtube.
Understanding demographic information is crucial to your marketing strategy. Although Facebook has a majority (74%) of Americans using their platform, certain demographics may be looking for a certain type of content on this channel. Our recommendation is to publish a wide variety of content on this platform and track the analytics to see what works for your brand!
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