3 Simple Tips for Promoting Your Brand on Facebook
Updated: Jun 27, 2020
Did you know that Facebook has over 2 billion users every month? Because of this, it is vital for brands to not only promote themselves on this platform, but to do it in the best way for their business. Facebook users interact with businesses of all sizes, which allows this platform to have an extremely high ROI for those that have a focused Facebook marketing strategy.
Here are our 3 simple Facebook tips to better promote your brand:
1. Maintain a Strong Facebook Presence
It is important to post consistently on Facebook.
What is the best way to ensure that you are posting consistently?
Make a content calendar!
A content calendar is the best way to organize your social media content. This can be as simple or complex as your business needs. Hootsuite, has created a free content calendar template for businesses to use. Click here to visit their site.
Consistency is key to your Facebook marketing strategy and to promote online brand growth.
2. Use The Correct Content For Your Business
Facebook is a great place to build relationships with your audience, but putting out content that your audience wants to engage with is important to building those relationships.
The type of content you publish matters. According to Constant Contact, video posts get at least 59% more engagement than other post types. Because of this, try using more video (or engaging images) with your posts. Also, don’t be afraid to do a Live Facebook video.
3. Engage with Your Facebook Audience
Facebook is a social network, so your audience won’t stay engaged with your brand for long if they are not receiving responses to their messages and comments. According to the Post Planner, what you do after you post is just as important or more important than the actual post itself. Following up with your audience helps grow the relationships that you are building with your audience. It is crucial to build a community with your audience by replying to every comment, using the individual's name when possible and liking comments on your Facebook Post.
While Facebook can be an overwhelming social platform, focusing on the basics can help businesses see the best ROI with their Facebook marketing strategy.
Looking to learn how Vlast Marketing can assist you with your Facebook Marketing Strategy?