3 Reasons Your Business Should Invest In Facebook Advertising
Updated: Jul 13, 2020
Facebook is the world’s third-most visited website, which means that it is crucial for businesses to find efficient ways to connect with their audience. Because Facebook’s algorithm seems to be ever-changing, it can be challenging for your marketing team to reach your target audience organically. However, Facebook advertising can assist you with getting your message to the exact clientele and demographic that you want to reach.
So, is Facebook advertising worth your businesses' marketing dollars?
Here are 3 reasons your business should invest in Facebook advertising as soon as possible:
1. Facebook Advertising is an Affordable Marketing Option
Like we stated above, it is getting more difficult to grow your Facebook presence organically because your posts are just not showing up on your fans’ Facebook feeds. But, Facebook gives marketers the option to invest in a wide variety of Facebook advertising options, which tend to be a fraction of the cost of other digital or traditional advertising channels. According to AdEspresso, you can start driving traffic to your website starting at .10 cents a click.
2. Facebook Advertisements are Easy to Create & Yield Quick Results
For many busy marketing teams, finding time to complete all of the marketing tasks on the list is difficult to do. Facebook has made it easy for markers to create advertisements, which is why you see a plethora of businesses, both big and small, using this advertising technique.
3. Facebook Offers Exceptional Targeting Capabilities
When creating your Facebook advertisement, you are able to select a custom audience, which can be based on demographic, location, online behavior and age range (just to name a few). You are also able to go deep into Facebook’s targeting capabilities and can even remove individual clickers who are not qualified leads.
The faster your business utilizes Facebook's advertising capabilities, the sooner you’ll maximize your digital marketing strategy
Ready to start advertising on Facebook but not sure where to begin?
At Vlast Marketing, we specialize in creating consistent, engaging social media content and maximizing business exposure through Facebook ads.
Email firstname.lastname@example.org to learn more!