3 Basic Tips For Hosting A Successful Facebook Live Video
According to Hootsuite, more than 2 billion people have watched a Facebook Live video. Because of this, brands have a unique opportunity to interact with their audience and increase social media engagement. For many small businesses, Facebook Live can be intimidating. However, it is crucial for brands to utilize this social media tool, as it boosts your content in the Facebook algorithm.
Here are our 3 basic tips for hosting a successful Facebook Live Video:
1. Plan Out Your Video & Set Your Brands Goals
Like any social media content, your Facebook Live Video should have a purpose for your brand. According to Facebook, it is important to think about your message, your potential audience and your video quality before you choose to go Live. Take some time with your team and discuss what you want to say and do in the broadcast. This will allow your brand to maximize engagement.
2. Promote Your Live Video In Advance
A great way to increase awareness for your Facebook Live video is to create teaser posts on your social media channels. You can do this in Live Producer, which will give your interested audience members the choice to get a reminder for your Live video.
3. Encourage Engagement With Your Audience
As with all social media content, the goal is for your audience to engage with your brand and with each other. Make sure that you are moderating comments and answering any questions. To do this, you may want to assign someone to respond to comments. This will allow your team to focus on speaking.
Using Facebook Live can increase your brand’s Facebook presence, especially when you do it on a consistent schedule. Sit down with your team to create a strategy that will enhance your brand’s social media strategy.
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